Huawei is going with an all-out marketing campaign to promote their flagship P2o Pro. The campaign is a photography competition to discover the next stars of Western Europe’s photography scene. The images will be rated by the HUAWEI P20 Pro’s AI and Alex Lambrechts, a top Leica photographer. The campaign is the latest activity to push boundaries on Huawei’s possible leadership in AI photography.
“We have trained the AI in our P20 Pro smartphone to understand what makes an amazing photo” explains Andrew Garrihy, CMO Huawei Western Europe. ‘This innovation is helping us to identify emerging creative talent across Europe and showcase their pho
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